Ladder Safety Campaign: A Behavior‑Change Case Study

I designed this Ladder Safety Campaign to show how thoughtful, real‑world learning experiences can turn everyday ladder use into safer, more consistent workplace habits. In this case study, I walk through my full ADDIE process—from analyzing incident data to designing a four‑week behavior‑change campaign, developing microlearning and manager tools, implementing multi‑touch reinforcement, and measuring impact across learning, behavior, and safety outcomes.

If you want to see how I combine data‑driven insights, human‑centered design, and practical workplace tools to reduce risk and strengthen safety culture, explore the full project below.

→ View My Ladder Safety Campaign Case Study